So you want to go local. It’s a big part of recent food trends towards healthful, simple cuisine. And you’d be doing your part towards supporting your community and reducing your carbon footprint.

But how do you find local suppliers for, say, beets? Or radicchio? Or beef? Finding local farmers and forming a long-term, consistent relationship can be easier said than done—especially if you live in an area that doesn’t have a well-established agricultural base.

Well, in the UK, Sustaination has put the power of social media to work, connecting farmers with local food retailers, restaurants, schools and other businesses. Called “a dating site for local food businesses,” Sustaination “connects the dots” by enabling individuals and businesses to find and buy local produce easily.

How does it work? About the same way Facebook does: producers and consumers set up profiles, and, essentially, send out a status update stating either what they have or what they need.

The site’s in beta right now (and only available in the UK), but the idea could provide a jumping-off point for other organizations dedicated to sustainability.

What do you think? Would you use a service like this to find local produce? Leave your thoughts in the comments section.

Image credit: Iqra Newspaper